I too took pictures of the strange beefcake that started gracing cigarette machines a few weeks ago. I see him every day on my way to the station.
Tokyo Moe and then Sarah and then Beth posted about it. Actually Beth and I talked about how she should post about it or send it to Tokyo Moe for him to post it but he beat us to it. Less talking, more action, people.
Then today we were in Ueno and saw a new version of the ad and I just had to throw my hat in the ring.