bandwagonesque

I too took pictures of the strange beefcake that started gracing cigarette machines a few weeks ago. I see him every day on my way to the station.

Ok ok but then first Tokyo Moe and then Sarah and then Beth posted about it. Actually Beth and I talked about how she should post about it or send it to Tokyo Moe for him to post it but he beat us to it. Less talking, more action, people.

Then today we were in Ueno and saw a new version of the ad and I just had to throw my hat in the ring.

Come hither.

I really wanted to ask this guy what he thought of the ads, since he was smoking right next to the poster, but he steadfastly ignored me.

This reminds me of those old Doublemint Gum ad commercials. Except: triple your pleasure. Triple your fun.

Although I'm pretty sure I saw this guy in a biker bar in the SoMa district of San Francisco, I don't think Winston is actually trying to target Japan's gay demographic. I think they're trying to equate smoking with healthfulness, in some desperate twisted way. Smoking = virility! Smoking = muscles! Finally, the cigarette that will give you bodybuilder buff has landed in Japan.