very superstitious

Tuesday was hina matsuri (ひな祭り), Dolls' Festival, or Girls' Day. It's also sometimes called mimi no hi (みみのひ), another 語呂合わせ and a play on the 3/3 date. The dolls are hideously expensive (often in the several thousand dollar range), and then if you don't put them away in a timely matter, you're dooming your daughter to grow up to be an old maid. Like there isn't enough pressure to get married and procreate.